One More Time Podcast
One More Time is the music business podcast for independent artists who treat their career like a business.
Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you.
Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook.
Not for hobbyists.
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One More Time Podcast
How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243
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The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.
In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.
Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.
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