Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketi...

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.Pertinence breaks down the Hyper-Drop Strategy—a repeatab...

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.Curtiss breaks down how 100 dieha...

L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company.If you’re an artist or produc...

Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music". ...

On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win....

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026.We dig into:👉 How indie labels are beating the majors👉 Why A&R + digit...

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists. We dive into building real fans, keeping them engaged, and why most artists lose the audience the...

Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today. We talk self-discovery, consistency, artist development, virality, and why performance/interview ...

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down ho...

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.In this episode, we break down the truths about what "going viral"...

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.In this episode, we unpack how artists can ...

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain ...

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketi...

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive. In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bie...

Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager. In this unfiltered conversation, Nic D responds to the most common excuses indie artists ...

Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.  This is a crash course on how to not get SCREWED as a songwriter. We ...

Timbaland just signed an AI artist and the internet is PISSED...In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists...

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. This episode is 86 minutes of free game fr...

Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPh...

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. In this episode, we dive deep into how to build an ico...

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius. From learning "150% work ethic" firsthand from N...

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.Every clip we posted of these moments did NUMBERS on social media...

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend...

xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". We cover everything you need to know about sync licensing: most common ways ...